Fundraisers know that building relationships with donors toward meaningful engagements is at the core of success in the field. As we work closely with a donor over time, the fundraising professional and the donor craft as perfect a match as possible between the donors’ goals and organizations’ goals. The final result is a great gift with known expectations, clear goals, and a deep appreciation for why the gift is important to the organization and donor on multiple levels.
However, a fundraiser in a healthcare setting sometimes finds him, or herself suddenly dropped into a situation demanding speed but also delicacy, intimacy and without a pre-existing relationship.